If you’ve been to our Integra Tire store lately, you may have noticed the overwhelming smell of the new winter tires in there.
Penny (creative genius of Integra TIre Kelowna) did…and the idea of launching our new winter tires like a new fragrance campaign was born!
The ads are appealing to all of our senses…and the sense it makes to have good winter tires on your vehicle.
Much like the new fragrance ads.
Have a listen and click your favourite! Click Here … Radio Campaign